Marketing Automation Specialist

Collins Mcnicholas Recruitment

Galway

Responsibilities: • Build scalable,automated demand generation and lead management capabilities across the EMEA region using Oracle Eloqua. • Design and document automated business rules in Eloqua and CRM (Salesforce.com. • Perform effective targeting and segmentation to support email campaigns. • Support the growth, clean-up, and segmentation of the contact databases to maximize campaign performance. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. • Strong understanding of online promotion tactics (i.e. paid advertising) and how to connect these with lead generation process. • Understand broader ecosystem of platforms that make up the marketing technology stack (e.g. Marketing Automation, CMS, CRM) and integration challenges. • Provide support in implementing marketing automation tools, including detailed understanding of tools used and best practices employed. • Create knowledge base with identification of best practices, business cases and ensure these are shared with internal stakeholders. • Provide expertise and tactical support to Groups / countries in designing and optimizing related process, including nurture program development. • Support training related to automated demand generation and lead management. • Support establishment of funnel measurement and tracking approaches, e.g. including lead capture, lead conversion, closed sales (and revenue), attribution back to marketing activities. • Analyze and optimize email campaigns using A/B testing to optimize performance. Leverage lead scoring approach to maximize the effectiveness of campaigns. • Design and support marketing automation campaign performance dashboard. Key Skills & Experience: • Relevant Master/L8 Degree in Marketing or related Business discipline. • Strong English language skills. • Strong experience (3 to 5 years) in marketing automation campaign definition and deployment. • Experience in digital promotion campaigns deployment and related platforms. • Strong experience in project/programme management. • Strong knowledge of marketing automation platform (Oracle Eloqua a must) and CRM (Salesforce.com. • Experience with digital analytics. • Strong understanding of information architecture, user experience, digital marketing. • Strong interpersonal and communication skills. • Ability to understand and work within a matrix organization. • Ability to understand strategic positioning and put it in practice in the creative part of the job. • Advanced Microsoft office tools knowledge. • Comfortable working with technical devices/information technology. • Ability to plan, organise and execute a project independently and on schedule. • Capability to establish and use networks to acquire information. For a confidential discussion and more information on the role, please contact Stephen Kelly on 091706714. For more information on our Recruitment and HR Services and to see a full list of our available jobs across Ireland, please visit our website www.collinsmcnicholas.ie. Follow us on LinkedIn and connect with our Recruitment Consultants to discuss the latest jobs as well as our job searching tips and videos! For more information on our Recruitment and HR Services, and to see a full list of our available jobs across Ireland, please visit our website at www.collinsmcnicholas.ie.For more information on Collins McNicholas, contact one of our six branches across Ireland in Dublin, Cork, Galway, Sligo, Athlone, Limerick. This job originally appeared on RecruitIreland.com.

2039 days ago