Marketing Manager - Galway
CPL
Galway
Marketing Manager. What you can expect: You should be a well-round marketing professional with experience planning and executing strategic, measurable and results-oriented campaigns. Have a firm grasp of content and digital marketing strategies, with hands-on experience managing lead generation programs, search engine marketing activities and social media advertising. An effective and influential communicator you will be comfortable liaising with senior management and reporting on performance. Develop and implement the acquisition and retention strategy and tactics to successfully attract and retain customers and successfully deliver key activities within markets and countries. Establish a segmented approach that improves customer engagement, and effectively targets each segment to increase sales through the use of online and offline marketing tactics. Implement a test-and-learn approach to continually improving campaign performance. Execute on content marketing (blogs, white papers, webinars, etc.), email campaigns, social media and other tactics designed to drive engagement among new and existing customers. Experience and comfort liaising face-to-face with customers during meetings, tradeshows and other events. Track marketing performance and return on investment and prepare weekly or monthly reports for management. Monitor and report on competitor activity. Lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities. Must have skills: Preferred experience and knowledge of Internet of Things (IoT), applications software and telecommunication technologies. Experience/familiarity with the trucking, transportation and logistics industry. Fluency in English is essential. Minimum 5 years marketing experience. Excellent verbal and written communication skills that while telling the story, informs, educates and persuades. For more information please call Nicole on 091-507522 or email nicole.travers@cpl.ie. This job originally appeared on RecruitIreland.com.
2003 days ago