Digital Analytics Specialist

SIGMAR RECRUITMENT

GALWAY

Looking for a Digital Analytics Specialist to be part of a global Marketing team in a leading Medical device company based in Galway. You will be analyzing and reporting on the performance of digital activities and marketing campaigns and how they can be optimized. Key responsibilites: Configuring Adobe Analytics Workspace dashboards and analyzing these reports for business insights. Partnering with campaign teams to recommend campaign tracking strategies and prepare campaign tracking urls for reporting. Proactively provide strategic campaign recommendations applicable to clients' business models, expectations, and goals. Work closely with the Global analytics technical team to explain reporting requirements and help troubleshoot reporting issues when needed. Build rapport and lasting partnerships with Marketing, Digital groups and other stakeholders. Key requirements: 2 to 4 years of digital analytics and digital marketing experience. Extensive knowledge of Adobe Analytics, especially the creation of Workspace dashboards for campaign reporting. Extensive knowledge of campaign tracking and integration with Adobe Analytics. Experience in working with dashboards and data exports from Social Media platforms (Facebook, Twitter, LinkedIn), Adobe AdCloud, Tableau, Eloqua, Salesforce, and other CRM and marketing automation tools Experience with social analytics tools including Spredfast/Khoros and other social media management system tools. Experience with marketing automation/email marketing solutions (i.e. Eloqua. Advanced skills using Microsoft Office tools, including the ability to build Powerpoint presentations. Excellent organization and time management skills and the ability to work in a cross-functional, matrixed team and manage multiple daily demands. Ability to build partnerships with Marketing and Digital business leads, vendors, Country digital teammates Excellent communication skills and ability to present findings to multiple audiences in multiple formats (email, virtual meetings, in person meetings. Ability to understand and analyze A/B or MVT landing page testing data to make recommendations and optimize advertising, campaigns, and leads. Experience in global organization / working with international clients. If you are interested in the Digital Analytics Specialist role please send your resume to mslevin@sigmar.ie or call me on 091 455 300 for more information. Following your application for this specific role, Sigmar may contact you regarding other positions that we feel you may be suitable for. If you do not wish to be contacted about other opportunities please let us know. For further information please refer to the Privacy Statement on our website.

1359 days ago